Friday, July 27, 2007

Aquafina

Aquafina, one of the leading bottled water brands, is coming clean on their less then savory practices. It appears, as was reported today, that PepsiCo will begin printing on the label of the popular bottle, what it really is. Tap water. Yep. Tap water. I have a bottle in front of me right now, and it clearly states on the bottle, "Pure Water, Perfect taste, Purified drinking water". It appears, it is not pure, nor purified. Also appears that when enough bottles are emptied together, a stench begins to appear that rivals that of any compost pile.

And by no means is Coke and its popular Dasani let off the hook. They gather their water from public reservoirs as well. they report that they will post the quality process online in a month or so.

I see several lawsuits coming from this. It will be amazing if they survive this. I know I for one will not buy their water again. Nor am I likely to purchase any Pepsi products as my means of protest.